Wednesday, September 9, 2009

Keep your shirts white, crisp and green

Atlanta Men's Style Examiner
By: A. Thomas Ward II
August 24th, 2009

We’ve all been there at one time or another, scouring the laundry aisle for the latest and greatest product to keep our shirts from getting dingy. But which product has ever looked past the washing machine and ironing board to glance at the environment? Enter, The Laundress.

Founded in 2004 by two Cornell University grads, The Laundress touts an Eco-Friendly line of products that can get the job done, from brightening your whites, to adding a starch alternative to keeping your collars crisp. I know what you’re thinking, you’ve heard it all before, but here’s the lowdown on what sets them apart:

• 100% biodegradable
• Concentrated product requires less packaging, less water and less energy
• Recyclable plastic is used for all products and we recycle all packaging/shipping components
• Scents contain essential oil blends, not artificial fragrances
• No artificial colors, dye or unnecessary additives
• Allergen, phthalate, phosphate and paraben free

So, that takes care of the environment, now let’s get to what’s in it for you.

Their Whites Detergent is poised to “illuminate your whites by combining a natural bleach alternative and stain fighting agents.”

As with all of their products, this pupt is biodegradable, non-allergen and non-toxic.

Another stand out is their Stiffen Up product, to handle all your starching needs. This sucker is made of natural corn starch, won’t flake like those aerosol brands and is scented with essential oils instead of artificial fragrance.

You can buy these and all of the other products at, and locally at:
Belle Chambre
318 Pharr Road

Gramercy Atelier
2351 A Peachtree Rd. NE

For more info: email Tom with any and all style questions at And don't forget to subscribe to get up to date information on Men's Style in Atlanta

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