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The Laundress Baby Collection: Eco Fabric Care For Your Baby

Want your baby’s clothes to smell just as good as he or she does? Try the baby collection from eco-chic laundry care company, The Laundress. It has a sweet, but light scent that you and your little ones will love.

Plus, everything is non toxic, biodegradable and allergen free — so you don’t have to worry about harming your baby’s skin.

The collection includes a stain-fighting detergent made with optical brighteners and color guard, a softening fabric conditioner, recyclable dryer sheets free of the carcinogenic ingredients found in other brands and a anti-bacterial fabric spray formulated to remove odors.

The line ranges from $16 to $19.50. It’s definitely pricier than store bought brands but aren’t your little ones worth it.

View it here.

Our Bleach Alternative is featured in Real Simple Magazine!

Facts you should know about our All-Purpose Bleach Alternative:

-Non-toxic, non-abrasive, environmentally-friendly household cleaner
-100 percent Sodium Percarbonate -- 2X concentrated
-Non-Toxic, Chlorine Bleach Free and Degradable
-Can be used to pre-soak clothing or added to the laundry cycle for added cleaning power
-Effective in all water temperatures and systems
-VOC, Phosphate, Phthalate and Dye-Free

To order, click here.

** Don't forget, enter "realsimple" at check-out to save 20% on our entire until November 7th!

The Laundress is in November's Allure Magazine

Read our interview with Allure Magazine here.

The Laundress is featured in The New York Times Style Magazine

THE BIG NEWS IN IRONING IS IRONY.
A TALKING HEAD LETS OFF STEAM.
BY S.S. FAIR

The Samurai Shopper is harboring a wee crush on Robert Pattinson, teen-throb star of ‘‘Twilight’’ and ‘‘New Moon.’’ True, Pattinson’s less a menacing vampire than a really hot Boy Scout in need of a bath, and nowhere near as frightening as Joan Allen’s zombie mom in ‘‘Pleasantville.’’ A perfectly coiffed paradigm of the Ike-and-Mamie era, Allen’s fashion-plate lady kept house like no flesh-and-blood woman I ever knew. That demure domesticity prompted many boomer babes to vault the white picket fences and escape similar, Betty Crockered fates. Cooking and cleaning were heinous enough, but ironing clothes? The worst. The Samurai Shopper was one among many yearning to sink her teeth into meatier challenges.

Ironing symbolized dead-end drudgery for me until ‘‘Hairspray’’ came out, wherein Ricki Lake got her hair ironed directly on the ironing board. That looked like fun. Even though my hair needed no ironing, my clothes were a mess. Having sold out to steady paychecks, I was still bankbooks away from having Mme. Paulette service a single garment. That required disposable income and more numbing chores, this time in an office where crisp shirts were de rigueur. To break free of housewifey bondage called for housewifey measures. But pumping iron proved immensely satisfying once I got over the male/female, upstairs/downstairs stigma. All that intense hand-eye coordination and blinkered focus cleared my mind of niggling minutiae. And what’s better than putting on a freshly ironed, still-warm shirt? Besides almond croissants? Even now, especially now, ironing dissipates lots of stress. Chew on this: we’re stoked by achievement and glittering prizes, by the prospects of handing over our dirty laundry to others. So we iron to economize and discover a peculiar refuge from the lacerating effects of overweening ambition. Thus irony — and Zen — infuse our lives with risible absurdities.

But which irons? You’d think we’d be spoiled for choice, but selections in the U.S. disappoint. Sleek, ultramodern-looking irons with all the bells and whistles are common in Europe. Here, most irons would be easily recognized by Dagwood and Blondie, with a few improved safety features added. There’s automatic shut-off, tempered soleplates, easier maneuverability. But an iron with all of the above and futuristic good looks is perhaps asking too much. Panasonic’s 360 Degree Quick comes close. It’s a silver Jet Ski with a titanium-covered soleplate that puts some glide in the ride. Ample steam holes minimize do-overs, and Panasonic’s transparent body reveals water levels clearly, to better avert scorching or running on empty. It’s self-cleaning with an anti-calcium system, so nothing stands between you and your Calvins.

Oliso’s Smart Iron boasts an auto-lift system that kicks in with every stop and go. No need to set the iron on its heel; placed face down, one automotive grunt drops miniature stilts that prop the iron up till you’re ready to roll. Grab the iron and the guards disappear. Steam horizontally, vertically and continuously; once you syncopate the stop/go and steam release, feel free to whistle while you work. One act of dithering, though, and the Oliso mutinies, dropping its guards at the slightest brush. So get a grip and tell it who’s boss. The filling spout is awkwardly placed under the handle and the Extreme Steam guzzles water madly, but experience will teach you when to tank up. Oliso hates distilled water, so try sprinkling some sniffy ironing elixir from thelaundress.com.

DeLonghi’s Pro300 sits on a capacious steamer that exerts tremendous pressure when green-lit. Steam holes only dot the iron’s prow, but the staccato bursts are very effective, easily aimed and fired. For delicate items, hold things up and steam through without elbow grease. The cork handle is a huge plus: the lack of water gauge, a huge minus. Though its diagrams and instructions are puzzling, press on. Just don’t store until the unit’s well cooled.

The baddest boy on the block is Rowenta’s Pressure Iron and Steamer, the Hummer of all irons, dedicated to serious wrinkle demolition. Though it takes time to crank up, 1,750 watts of power go full tilt after that. There’s a well-angled rest atop the steam tank. Alas, no water gauge, so fill to the max and be prepared to quit when the well runs dry. Rowenta plays its own oceanic symphony too, but it’s the reassuring sound of force gathering momentum. It’s Iron Man! And me without my little French maid’s outfit.

Finally, Brookstone’s Steam Bug, a mini-iron in a pouch with a teeny filler cup, is irresistible, a press to impress. It works, it’s travel friendly, cuter than a teenage vampire, and it lacks the stately solidity of professional appliances. I plan to take it everywhere I go, just as soon as I bust out of my apron, hairnet, rubber gloves and saddle shoes.

To view original article, click here.

The Zoe Report

We're excited to share that we're featured in Rachel Zoe's "The Zoe Report" today.

Check us out and save 15% on all of products by entering "zoe" at check-out by Sunday!

Guest Blogger - Fabrice from Le Labo

We're happy to introduce Fabrice from the fragrance house Le Labo as our second guest blogger.

Most of you by now that we teamed up with Le Labo Fragrances to create our Rose 31 Signature Detergent:

If you haven't tried it yet, we promise you won't be disappointed - it smells amazing!

Here we are with Fabrice at our launch party:

We love how you can create a made-to-order fragrance just for you or you can buy one of their amazing signature scents like Rose 31!

Visit their store at 233 Elizabeth Street in NYC or order online here for more.

Smell my detergent...

I was excited when Gwen and Lindsey came to us last year to explore the idea of perfuming their detergent.

We are always interested by getting out of the traditional "spray" gesture to use perfumes...perfuming a detergent was a stretch we were excited to try.

After the first formulation and our own experimentation with the Signature/Rose 31, the results we so stunning that we were afraid our clients would stop buying our perfumes and only take showers with the Laundress detergent to perfume themselves...

And that's exactly what happened !

No, not really... but the success of the product, in difficult economic times, still surprised us and we learned a lot from this experience. Mainly that people respond very well to creativity, especially when they need to be more careful: they are willing to buy less, but to buy better...
And they also value these special initiatives that the "big brands" can't propose to them because if they are not too big to fail like some, they are often too big to be creative...

Like Le Labo, The Laundress has decided to be great instead of big...

That's why the sweet smell of their success is even more agreeable to our nostrils !

Keep on washing girls !!!

Washing with The Laundress

Lindsey selling and giving demonstrations to friends from the West Coast at our New York showroom:

Guest Blogger - Julie Naylon

We're so excited to feature our first guest blogger - Julie Naylon of No Wire Hangers. Clearly, we're big fans of hers as we've shared some of her tips with you before.

Be sure to follow her blog for more eco-conscience postings and get organizing! ;-)

xo, Gwen & Lindsey

GREEN OUT YOUR CLOSET
Steps to Green Clean and Organize Your Closet by Julie Naylon of No Wire Hangers

Fall is in the air and there is no better time then now to revamp your closet. Whether you live in New York or Los Angeles a change of seasons means a rotation in the closet. The truth is that we only wear 20% of our clothes 80% of the time. The rest hangs there taking up valuable space and clogging up your closet. Here are some steps to help you get organized greenly.

1. Sort and Categorize - Take everything out and sort clothes according to type. Sweaters, jeans, short sleeve and so on. Also while you are at it if you have any wire hangers jabbing at you pull those out and recycle them.

2. Wear it or Share It - Once everything is separated its time to purge. Start with one category at a time. I highly recommend you try everything on. Clothes hang completely different on you than on the hanger. Look for anything that needs mending or items that could be altered. And don’t forget your shoes! See if they could use a shine and check the soles for wear. Everything in your closet should be ready to be worn so make sure everything is clean.

3. Align and Redesign - Now its time to reassemble your closet. Look for what I call prime real estate, the easiest and most accessible sections of your closet. This area should contain the items that you wear the most. Everything else should fall into place according to what works for you. You can hang clothes by type or by color. The most important thing is to make it work for you. That way it will be easier for you to keep it organized.

Once your clothes are put away all that’s left is your unwanted clothes. If you need the cash you could sell them or just make a donation for a tax write off. Here are some options for you but its best to see what’s available in your area by doing a quick internet search for resale clothing. Or check out http://www.earth911.org/ for where to donate.

To Sell:
Buffalo Exchange http://www.buffaloexchange.com/
Cross Roads Trading http://www.crossroadstrading.com/

To Donate:
Dress For Success http://www.dressforsuccess.org/
The Glass Slipper Project http://www.glassslipperproject.org/
Good Will http://www.goodwill.org/ or The Salvation Army http://www.salvationarmyusa.org/

Lonny Mag - exclusive discount

Have you read Lonny yet? We love it!!!


We're so excited to have been a part of the first issue - did you see our ad? There's an exclusive coupon for Lonny readers so be sure to check it out.

A huge congrats to our friend Michelle and her partner-in-crime Patrick for creating such a fantastic online magazine!