The Laundress on QVC

Tune in to QVC tomorrow Wednesday, March 21^st at 12 p.m.

“Q Check” with Albany and Lindsey from The Laundress will feature our Ironing Water and Stiffen Up- the perfect duo!

Proper Clothing Care- Coming Clean

By ANNETTE TAPERT

Time Life Pictures/Getty Images

                                  

BEAUTIFUL LAUNDRETTE | Katharine Hepburn air drying clothes on her lawn in Connecticut, 1995.

I have many fashion fixations. High on my list is clothing maintenance. Sloppy pressing, iron marks, stains—all can send me into a fit of "Mommie Dearest" rage. My idea of fun is cruising websites dedicated to garment care. Why the interest? Because when I've shelled out a lot of money for clothes, I think there's a responsibility to protect the investment. Would you buy a luxury car and not care for it properly? I think not. Same goes for designer threads. At least with a car the dealership services it for you. 

Department stores and boutiques don't offer a maintenance program (which I've always thought would be a great idea), though some shops will suggest a good dry cleaner if your garment is the victim of a hideous stain.

Dry cleaning vs. washing

For as long as I can remember, I was told never to dry clean unless absolutely necessary because it destroys fabrics, causes shrinkage and can make the clothes lose their shape. That's a myth—if you have a great cleaner, said George Torpe, whose dry-cleaning operation is tucked inside the basement of an apartment building on Manhattan's Upper East Side. (George Torpe Inc. is where I send pieces that need special attention.) "This was advice offered long ago by the old-time European tailors," said Mr. Torpe, whose family-run business was started by his father after World War II. "But techniques have changed, the solvents are better. We don't use perc." That's short for perchloroethylene, the standard industry dry-cleaning fluid. My man Torpe performs his magic with hydrocarbon solutions. "Don't let anyone who doesn't know what they're doing take care of your clothes," he said. "There's a specific cleaning process for every type of garment." If your clothes come back from the dry cleaner smelling of fluid, he said, it's because the cleaner is short cycling the process. "The solvent hasn't gone through enough cycles. A lot of cheaper, mass production firms do that." The biggest offenders, according to Mr. Torpe, are establishments that offer same-day service.

“When I've shelled out a lot of money for clothes I think there's a responsibility to protect the investment. Would you buy a luxury car and not care for it properly?”

Inferior dry cleaning inspired Lindsey Boyd and Gwen Whiting to create the Laundress, a line of eco-friendly fabric-care products launched in 2004. Both founders hold degrees from Cornell University in fiber science, textile and apparel management and design. After working in retail (Ms. Boyd for Chanel, Ms. Whiting for Ralph Lauren) they teamed up to develop solutions to simplify and master the fine art of laundering. "Almost everything is hand or machine washable," Ms. Boyd said. "But you need the right products." The pair spent two years testing clothes with "dry clean only" labels. That was music to my ears, as I've always been skeptical about the process, particularly on white cotton shirts with a touch of stretch. "The label is there because it takes the onus off the retailer," said Ms. Boyd. Their first product, Wool & Cashmere Shampoo, is still the Laundress's best seller, followed by Delicate Wash for silks, cottons and synthetics. Their website offers how-to videos on everything from getting rid of perspiration stains to machine washing a Chanel wool-blended jacket. I couldn't resist testing out the latter, but too scared to use one of my own wool pieces, I bought a jacket at a thrift store. It worked. Even my husband, a meticulous dresser, was impressed with the results. I told Mr. Torpe about the experiment. He didn't dispute that it was possible, but posed a good question: "Did I really want to spend the time?" Well, not really. Still, I like knowing that it can be done.

Out, damned spots

Over the years, Mr. Torpe has given me myriad tips. The most important being how to treat a stain—oil, coffee and spaghetti sauce, to name a few. When it happens, do nothing. That's hard for most of us. Ever been to a party and spilled red wine on yourself? Invariably, a few helpful Heloises will weigh in with the standard remedies. Rub salt on it! No, soda water. Or the ridiculous, "white wine always works" line. "The less you do, the easier it is for the cleaner to get the stain out," Mr. Torpe said. "The real problem occurs when people start dabbing at it. If it's a clump of something just dab off the excess with a white napkin or paper towel, but that's all."

The Laundress ladies also suggest leaving a stain alone. Instead of racing to the dry cleaner, they suggest using their Stain Solution for stubborn spots. It's meant to be applied to the garment, which is then soaked and laundered. I tested it on a white silk shirt that had seen better days. I purposely stained it with red wine on one sleeve, coffee on another, and smeared some mustard on the front of the blouse for good measure. All of the stains came out and the shirt washed beautifully with Delicate Wash. I compared the Laundress stain product with a few familiar brand-name spot removers. Some of those worked equally well, but what I like about the Laundress is that it's odorless and nontoxic, and the instructions on the bottle are precise.

Store your winter wardrobe

Now that its spring and you're ready to stow your cold-weather clothes, here's some expert advice. Clean your clothes before storing them for the season. Perfume and deodorant stay in fabrics, are hard on the fibers and attract moths. There are also those invisible food stains. You may not see them, but a moth will smell one and have a picnic. These ghost spots also have a tendency to oxidize and turn yellow. The Laundress ladies advise storing your winter clothes in cotton bags. "Plastic containers and cardboard boxes attract bugs," said Ms. Boyd. The Laundress also offers a washing service if you're interested in a dry-cleaner-less experience. Critters aside, storing clothes in plastic is a bad idea. "It destroys fabric," Mr. Torpe said. "Natural fibers need oxygen. And white clothes will yellow over time if left in plastic."

Battling wrinkles (in clothes)

Cottons, lightweight silks and blends crease like mad. For these fabrics, Ms. Boyd said your best friends at home are a good iron and a steamer (by the way, both are more than just fair-weather pals). But then there's linen. I had abandoned it entirely—the wrinkling upset me too much. Every winter I visit friends in the Caribbean, where my host wears the crispest linen shirts, shorts and trousers I've ever seen. For years I wondered how he could wear a linen outfit and contract nary a wrinkle. I conceded that perhaps there are people who wrinkle and people who don't—a notion promoted by a late friend of mine who attributed her absence of wrinkles to the way she moved her body. During my stay this year I wandered into the host's laundry room and grilled the housekeeper. After all the research I'd done on linen I had yet to hear of this technique: machine wash in cold water on gentle cycle, then put in dryer, on warm temperature. Don't iron damp, as every care expert instructs, but do so when the garment is bone dry, and press on both sides of the fabric using spray starch until the starch has completely dried.

This morning, I tested the technique on a linen shirt before sitting down at my desk to write. Here I am, two hours later, and except for a slight crease in the elbows, the only wrinkles I have are the ones on my face.

Self-Service

The tools you need to blot out stains on white shirts, launder your delicates delicately, smooth wrinkles on linen and safely store cashmeres and coats.

Laundress products

                                            

Instead of dry cleaning a wool jacket, try using the Laundress's Wool and Cashmere Shampoo ($19). For silk and cotton stains, apply their Stain Solution ($18) and then launder with the Delicate Wash ($19). thelaundress.com

A cotton bag lets your clothes breathe

For seasonal storage, cotton bags let your clothes breathe, combat yellowing and won't attract bugs like plastic can. Natural Cotton Jacket Bag, $18, containerstore.com  

Mesh bag

When machine washing items, use mesh bags to protect garments. Large Zip Wash Bag, $5, bagstand.com 

A version of this article appeared Mar. 17, 2012, on page D3 in some U.S. editions of The Wall Street Journal, with the headline: Coming Clean Self-Service.

Copyright 2012 Dow Jones & Company, Inc. All Rights Reserved

Photographs F. Martin Ramin for The Wall Street Journal, Styling by Anne Cardenas

Got Static?! We have the solution!

Who?

• Synthetic fibers, especially polyester, nylon and their blends, are the major culprits.  These fibers are prone to building up static electricity when subjected to friction.

• Don’t let those natural fibers fool you…they’re suspect too! Just not to the same extent.

What?

• Static electricity is both the accumulation of an electric charge on an isolated body and the electrical discharge resulting from that buildup.

When?

• Static makes its annual debut when the humidity drops and the cold, dry weather sets in.

• These fibers can also build-up a charge (and we’re not talking about your Visa) when you wear them, use the dryer; even carpets can become charged when you walk over them.

Where can you purchase anti-static spray?

The Laundress - our Static Solution is in our classic scent and is a non-aerosol and non-toxic solution to combat those embarrassing static moments.

Why?

Not only is it embarrassing but…

•  It will attract dirt to fabrics and soil garments.

•  Minor electrical shocks that may be painful.

How to resolve?

• Spray Static Solution at static area or in between body and garment or in between layers (Trousers/Socks, Skit/Stockings).

• Known to be used on the head too!

• Using fabric conditioner in the wash will help to eliminate static buildup.

• Avoid the dryer as this builds a serious charge. 

Do you know our Beckel Canvas line yet? You can even personalize with monogramming! 

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Check out Two Inch Cuffs - it's a great, new online shop of men's clothing and accessories, and of course, The Laundress!